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Who are we?

The team at Allyna Author Services comprises Anna Jensen and Allyson Koekhoven. We believe that no person is an island so we also leverage carefully selected, experienced external specialist resources that allow us to provide a holistic and comprehensive author services offering.

Why trust us with your book?

We are a humble, but knowledgeable team, who have immersed ourselves in the publishing arena and we are passionate about helping fellow authors to get their books published.

Anna Jensen

Anna Jensen

Anna has self-published 10 of her own fiction and non-fiction books ( over the past few years and has assisted fellow authors in the publishing process. She has been extensively involved in:

  • Cover design

  • Layout

  • File conversion

  • Uploading to various platforms (Amazon, BookFunnel, Calibre etc).

  • Printer liaison, including all manuscript and cover file uploads

  • Designing and building websites, including ecommerce stores, using various website platforms

  • Setting up author profiles/author business accounts on Amazon, Goodreads, BookBub, Facebook, Instagram and Pinterest

  • Mentoring other INDIEs as they have started their own publishing journey

  • Working with newsletter programmes including onboarding automation – WIX and Mailchimp

  • Writing and designing blogs on Wordpress and WIX blog

  • Using premium Canva and Adobe Acrobat for creation and editing of graphic designs, covers etc.

  • Creating social media graphics, 3D book cover mock ups etc. using a variety of software packages including Bookbrush and Canva

  • Using Pinnacle Studio to create videos and video trailers

  • Using Scrivener for writing

  • Using mind mapping software and Excel for project planning.

“Many of my books include poetry, which is notoriously hard to format correctly. I’ve found the perfect recipe and can use this knowledge to make your poetry book into the work of art it deserves to be.”

Allyson Koekhoven

Allyson Koekhoven

Allyson has almost four decades of experience in corporate and agency public relations and publishing. She has successfully run her own content creation and PR business, across a number of industries, for the past 28 years.

Allyson lectured PR students at a well-known business college, has mentored PR practitioners at a leading Johannesburg PR agency and has created and presented online courses in effective business communication writing.

She was extensively involved in a number of business to business publications as an editor and writer, which involved liaison with designers, photographers and printers. She was single-handedly responsible for conceptualising ideas for new magazine brands and launching them. She also launched her own magazine for children with ADHD and acted in the capacity of writer, editor, design consultant and publisher.

Allyson has assessed manuscripts for publishing suitability; as well as edited and proofread a number of non-fiction and fiction books in various genres, with an emphasis on Christian literature.

She has completed her first fiction book and is currently taking it through the self-publishing process with the assistance of her trusty business partner – yes, you guessed it….Anna Jensen! 

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